Nautique
A Sold Out $380k product launch in just 90 days
- Go to Market Strategy
- Paid Social & Digital Media
- Website & SEO
- Influencer Marketing
- Public Relations
- Data Management & Analytics
Back Story
A first of its kind, the $380k Super Air Nautique GS22E is a revolutionary fully-electric, multi-sport towboat that delivers the ultimate on-water experience with zero emissions.
With electric vehicles taking the roads across the country it was only fitting that boats would be quick to follow. However, just like Tesla or Rivian, Nautique needed to make a name for its new line of electric boats branded, Ingenity.
Like many new products and brands going to market, Ingenity faced no brand equity and a high-dollar niche product that requires a huge amount of education.
Approach
Marcore was tasked with developing a go-to-market strategy for the Nautique GS22E. The goal was to make a big splash in the market around the new EV boat and sell as many boats as possible. We incorporated brand awareness efforts aimed to educate and qualify potential buyers alongside marketing efforts aimed at capturing demand to ensure we could both; make noise, and capitalize on that excitement.
- Paid Social & Digital Media
- Public Relations
- Search Engine Optimization
- Website Development
- Influencer Marketing
Results
To say the efforts were a success, would be an understatement. In just 3 months time, Nautique depleted their entire inventory of the GS22E making it the most successful boat launch in company history.
Paid Media & Social Media
Paid social & digital advertising were critical in enhancing the reach and targeting of our messaging. By leveraging social media we were able to hypertarget our audience to drive conversion. Additionally, remarketing efforts allowed our product to remain top of mind throughout the buyer decision making process.
SEO & Website Development:
The website would act as the landing page for all marketing engagements. We focussed on ensuring the website had a strong search presence, out ranking our very successful PR strategy, to ensure we could guide users to purchase.
Public Relations
We focussed our PR strategy on industry technology, boating, lifestyle and leading news organizations to create buzz and equity for the brand. The PR pieces were crafted to educate the public while qualifying potential buyers and directing them towards the website.
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